Counter display



A ril 25, 1967 I. J. @RSEN 3,315,814

COUNTER DISPLAY Filed Nov. 29, 1965 4 Sheets-Sheet l fn/l/eA/roz 121. JK0235 14AM April 25, 1967 J, KORSEN COUNTER DISPLAY Filed Nov. 29, 19654 Sheets-Sheet 2 I21. .1 Hoes? April 25, 1967 l. J. KORSEN 3,315,814

COUNTER DI SPLAY Filed Nov. 29, 1965 4 Sheets-Sheet 3 Li a. 8.

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I. J. KORSEN COUNTER DI-SPLAY A ril 25, 1967 4 Sheets-Sheet 4 Filed Nov-29, 1965 lawn/rue.

y 121. (I. HaQsE/v United States Patent 3,315,814 COUNTER DISPLAY Irl.l'. Korsen, Beverly Hills, Calif. Ray Burns, Inc., 19900 S. NormandieAve., Torrance, Calif. 90502) Filed Nov. 29, 1965, Ser. No. 528,665 6Claims. (Cl. 21145) This in a continuation-in-part of application Ser.No. 436,121, filed Mar. 1, 1965, now abandoned This invention relates toa display device, particularly designed to support card packed or smallboxed items such as cosmetics, hardware, razor blades, stationery andthe like.

Card packed items have generaly been displayed by hanging them on rods,each card being provided with an aperture for this purpose. One of theobjects of the invention is to provide a counter top device fordisplaying card packed items in a new and effective manner.

Another object of this invention is to provide a counter display of thischaracter that is of simple yet sturdy construction, capable ofeconomical manufacture and ready assembly.

Another object of this invention is to provide a display device of thischaracter in which the printed component comprises a single flat boardhaving contiguous parts hingedly connected by a score line, the partsforming a base and vertical display respectively.

Another object of this invention is to provide a device of thischaracter in which the display area is unobstructed by hooks or similarsuspension devices.

Still another object of this invention is to provide a device of thischaracter having molded plastic brackets providing with slots orchannels for slidably receiving the sides of card packed items or boxes.

Still another object of this invention is to provide a device of thischaracter from which the card packed or boxed items are readily liftedand removed, the device imposing no frictional restraint.

Still another object of this invention is to provide a device of thischaracter in which the brackets support the board parts in right-anglerelationship, and the board parts in turn securely hold the brackets inspaced parallel relationship. A companion object of this invention is toprovide a counter display that requires no easel.

Still another object of this invention is to provide a device of thischaracter that is capable of supporting card packs in tiers, and that iscapable of supporting card packs having slanted lower edges.

Another object of this invention is to provide a display device of thischaracter that can, if desired, be shipped in a knocked-down state andreadily assembled by the merchant.

This invention possesses many other advantages, and has other objectswhich may be made more clearly apparent from a consideration of severalembodiments of the invention. For this purpose, there are shown a fewforms in the true scale drawings accompanying and forming a part of thepresent specification. These forms will now be described in detail,illustrating the general principles of the invention; but it is to beunderstood that this detailed description is not to be taken in alimiting sense, since the scope of the invention is best defined by theappended claims.

Referring to the drawings:

FIGURE 1 is the pictorial view of a counter display device incorporatingthe present invention;

FIG. 2 is a pictorial view illustrating the manner in which the displaydevice is assembled;

FIG. 3 is an enlarged fragmentary sectional view taken along a planecorresponding to line 3-3 of FIG. 1;

FIG. 4 is a fragmentary sectional view taken along a plane correspondingto line 44 of FIG. 3;

FIGS. 5, 6 and 7 are enlarged fragmentary sectional views taken alongplanes corresponding to lines 5-5, 66 and 77 of FIG. 4;

FIG. 8 is a pictorial view similar to FIG. 1 of a counter display deviceadapted to support boxes rather than cards;

FIGS. 9 and 10 are enlarged sectional views taken along planescorresponding to lines 9-9 and 10-10 of FIG. 8;

FIGS. 11 and 12 are enlarged fragmentary sectional views taken alongplanes indicated by lines 11-11 and 12-12 of FIGS. 9 and 10respectively;

FIG. 13 is a pictorial View similar to FIGS. 1 and 8 of another modifiedcounter display;

FIGS. 14 and 15 are sectional views taken along planes corresponding tolines 1414 and 1515 of FIG. 13; and

FIG. 16 is an enlarged fragmentary sectional view taken along a planecorresponding to line 16-16 of FIG. 15.

The display device 10 shown in FIGS. 1 to 7 includes a board 11 (FIG. 1)made of any suitable sheet material divided into two parts 12 and 13 bytransverse crease score 14. The parts may be moved angularly withrespect to each other about the score line 14. By the aid of meanspresently to be described, the parts 12 and 13 are held in mutuallyperpendicular relationship so that the part 13 forms a base adapted torest upon a counter top (not shown) and so that the part 12 extendsvertically, thus effectively to display suitable advertising matter andas indicated generally by the legend Advertisemerit.

In this instance, three pairs of corner brackets or braces 16-17, 18-19and 20-21 hold the parts 12 and 13 in a right-angle relationship and inturn derive support fromthe board parts. These braces extend in spacedparallel relationship to each other and generally in planesperpendicular to the score 14. The brackets are generally similar, and adetailed description of the bracket 16 will sufiice as a description ofthe others.

The bracket 16 is preferably made as a single plastic molded part. Ithas a flat plate 22, the rear edge 23 of which is adapted to extendupwardly along the vertical board part 12 from the corner defined by thescore 14. A coupling between the bracket 16 and the Wall part 12 isestablished by the aid of two identical pins 24 and 25 projecting fromspaced portions of the edge 23. The pin 24, for example (FIG. 6), has aconical head 26, the shoulder behind the pin being spaced from the edge23. The tapered heads of the pins 24 and 25 are projected throughrelatively restricted apertures 28 and 29 (see also FIG, 2) formed inthe board part 12. As the pins 24 and 25 are forced through theapertures 28 and 29, theapertures enlarge; finally the edges of theapertures snap behind the heads of the pins. The shoulders 27 of thepins are spaced from the edge 23 a distance slightly greater than thenormal thickness of the part 12 to allow for the mutilation at theapertures.

The lower edge of the bracket plate 22 fits along a slot 30 (FIGS. 2, 3and 7), that extends along the base part 13 at right angles to the score14. A flange or tongue 31 formed at the lower edge of the bracketcontacts the under surface of the base part 13 on opposite sides of thegroove 30. The tongue 31 accordingly restrains angular movement of theparts 12 and 13 beyond a right angle relationship. A frontal flange 32(see, especially, FIG. 7) restrains angular movement of the parts in theopposite direction. The flange 32 terminates in spaced relationship withthe tongue 31 to define at the frontal lower corner of the plate 22,recesses 33 and 34 in which the board part 13 is confined.

The bracket is prevented from moving away from the C) corner 14 byengagement of the forward corner of the front edge of the plate 22 withthe forward terminus of the slot 30. The pins 24 and 25 are thus held inpro-per position to cooperate with the apertures 28 and 29.

The manner in which the brackets are installed may best be describedwith reference to FIG. 2. The board part 13, in addition to theapertures 28 and 29 for the corner bracket 16, is provided withcorresponding apertures 37-38, 39-40, etc., for the pins of the cornerbrackets 17, 18, etc. The buc part 13 furthermore has slots 41,- 42,etc. for cooperation with the tongues of the brackets 17, 18, etc.

The slots 31, 41, 42, etc., have transverse ends 43, 44, 45, etc.located at the score line 14 whereby the tongues may be fed beneath thebase part 13. To provide access for this purpose, the parts 12 and 13are first moved beyond a 180 relationship as indicated in phantom lines.Since the score line 14 falls medially of the slot ends, as shown, theend edges of the slots move downwardly as the board is moved to thephantom line position, thus providing the requisite clearance. Thebrackets 16-21 may then be installed by sliding the tongues forwardly.The part 12 is folded upwardly after all the brackets are in position,and the pins are caused to interlock the apertures. When assembled, theboard parts also support the brackets in spaced parallel relationship.No easel is required.

The corner brackets 16 and 17 are designed to support, in succesivellyelevated positions, card packs 46 in which cosmetic items 47 or the likeare contained. The brackets 16 and 17 are identical, except that theyare symmetrically reversed for cooperation with the respec' tive sideedges of the card packs 46. The lower portions of the pack edges fitsupporting slots formed on the opposed inner sides of the brackets 16and 17. A further description of the manner in which the slots areformed in the bracket 16 will now be described,

The top edge of the plate 22 (FIG. 4) in this instance slopes at anangle of about 30. This edge provided with a flange 48 that merges withthe frontal flange 32, and, like the frontal flange 32 and the tongue31, projects on opposite sides of the plate 22. On the inner side, theflange is divided into spaced segments 48a, 48b, 48c, 48d, 48e and 48 todefine openings into a series of spaced vertical slots 49, 50, 51, 52,53, 54 and 55. The first slot 49 is for-med in part by the inside partof the frontal flange 32. An L-shaped wall segment 56 on the inside ofthe plate 22 joins to the flange 32 and merges with one end of thesegment 48a to complete the slot. The intermediate slots 50 through 54are formed by U-sha-ped wall segments extending between the spaced endsof the flange segments 48a-48b, 48b- 430, etc. The last slot 55 isformed by a U-shaped wall 62 that extends downwardly from the end of theflange segment 48 and thence upwardly along the rear edge of the plate22. Corresponding opposed slots 63, 64, 65, 66, 67, 68 and 69 are formedon the companion bracket 17 (FIG. 3).

The molds for the bracket-s are quite easily made by simple millingoperations to define the walls 56, 57, 58, etc., the tongue 30 and thefrontal and top flanges 32 and 48. These parts are of uniform thickness,ensuring proper cooling of the molded piece.

The brackets 18-19, and -21 are substantially identical to the brackets16-17 except that the slots are deeper to accommodate a longer cardpack. Thus for example the brackets 18-19 and 20-21 may support cardpacks containing mascara cases while the brackets 16 and 17 may supportcard packs containing mascara refills. By making the slots of thebrackets 18-19, 20-21 longer, the upper edges of all cards packs in eachrow are aligned.

In the event that the bottom edge of a card pack slopes,

then the depth of the slots of one of the .two companion brackets willbe deeper than the other.

In the form illustrated in FIGS. 8 through 12, as in the previous form,the structure is the same except as may hereinafter be noted. A two-partboard 71 is provided that is substantially identical to the board 11 ofthe previous form. Cooperable with the board 71 is a number of brackets72, 73 and 74. These brackets are generally similar to the 16 of theprevious form and are attached to the board 71 by equivalent means.

Thus each bracket has a central plate portion 75, '76, 77. The end edgeof each of the plates 75, 76 and 77 is provided with a pair of pins, asat 7-8 and 79 (FIG. 9) and 80 and 8 1 (FIG. 10). Each bracket is alsoprovided with a tongue, as at 82 (FIG. 9) and 83 (FIG. 10). The tongue83, for example (FIG. 12), cooperates with a slot 84 provided in thehorizontal part of the board 71. In the present instance, circular feet85 (FIGS. 10 and 12) elevate the display from the supporting surface 86.

The three brackets 72, 73 and 74 in this instance sup port smallrectangular boxes, some of which are shown in phantom lines. The threebrackets 72, 73 and 74 define two side-by-side display sections for theboxes B, one section being provided between the brackets 72 and 73 andthe other section being provided between the brackets 73 and 74. Sinceboth sections are similar,- a description of one will suflice as adescription of the other.

In the section between the brackets 72 and 73, three sets of boxes aresupported at three successive levels. The boxes rest upon the horizontalpart of the board 71. The next set of six boxes is supported on a lowerrectangular shelf 87, and the third set of six boxes is supported uponan upper rectangular shelf 88. In the present instance, the shelves aretwo boxes wide, that is, between the brackets, and three boxes deep. Theshelves 87 and 83 are supported in a similar manner.

The shelf 87 has ends resting upon hearing ledges. These bearing ledgesare provided by integrally molded projections formed on the bracketplates 75 and 76. The plate 76 has a shallow channel-shaped ledge 89that receives the end of the shelf 87. Vertical projections 90 and 91between the ends of the ledge divide the ledge into three recesses forholding .the corners of individual boxes so that they remain in place onthe shelf. A similar channel-shaped ledge and similar dividingprojections are provided on the inner surface of the plate 75. Note theprojections on the bracket 74, which bracket is a mirror image of thebracket 72.

The forward edge 93 of the upper shelf (FIGS. 8 and 10) fallssubstantially vertically above the rear edge 94 of the lower shelf 87,and thus forms a back stop for boxes on the shelf 87.

The upper shelf 88 is held by similar means. But, in this instance, theledge 95 is L-shaped rather than channelshaped, since the vertical partof the board 71 appropri ately holds the boxes on the shelf. Projections9 6 and 97, similar to the projections 90 and 91, divide the ledge 9'5into three parts.

Similar shelves 110 and 11 1 are provided for the dis play sectionbetween the central brackets 73 and the other end bracket 74.

The three boxes in each section at the front of the display are two deepat the center and only one deep at the side. The remaining space, inthis instance, is filled by an insert 98. This insert 98 has a frontalsloping portion or panel 99 that extends between the forward ends of theouter brackets 72 and 74 and in front of the shorter central bracket 73.The insert 98 also has two tabs 100 and 101 for the respective sectionsand corresponding to thedimensions of a box. These tabs are joined tothe frontal panel portion 99 by score lines which thus define axes ofangular movement of the tabs. The tab 100 extends inwardly from thebracket 72 substantially half-way across the space. Similarly, the tab.101 extends inwardly from the bracket 74 across the other section.

The side edges of the insert 98 fit beneath flanges 102 and 103 of thebrackets 72 and 74, which determine the angular relationship of the tabsto the front panel. The suitable projections as 104 (FIG. 9) may beprovided for holding the insert against the under surfaces of thecorresponding flanges. The front panel 99 slopes to and contacts theboard 71 and provides a suitable space for advertising matter.

The central bracket 73 has a vertical flange 5 that is spaced rearwardlyfrom the edge of the frontal panel portion 98. Each side of the plate 76has a projection 107 to define with the flange a recess for receivingone of the two front central boxes as shown in FIG. 10. The second boxfits in front of the flange 105. The frontal edge 108 of the shelf 87stabilizes the boxes in front.

The display device shown in FIGS. 13 to 16 is similar to the deviceshown in FIGS. 8 to 12, except as hereinafter noted. In this instance,two brackets are provided for each display section. Thus, there areouter brackets 110 and 112, which are mirror images of each other, andtwo inner brackets 114 and 116.

The brackets attach to a two part board 118 in a slightly differentmanner. Pins 120 engage apertures in the upstanding part of the board 18as in the previous forms. The tongue 122 rests upon the lower boardpart. Pins 124 depend the tongue and engage apertures in the lower boardpart. The projecting ends of the pins form feet contacting the countersurface S.

The brackets in this instance are designed to support boxes that are aswide as the spacing between the pairs of brackets 112-4116 and 110-1114.The outer brackets are provided with individual bearing ledges as at.126, 128, 130, 13 2, 1'34, 136 that are located at successive levels.Vertical braces 138, 140, 142, 144, 146, 148 and 150 separate theledges. A front wall 152 defines with the first brace 138 a space forreception of one box 154 (FIG. 15) to rest upon the board. The companioninner bracket, and as shown in FIG. 15, has a corresponding set ofledges 126, 1 28', 130, I132, 134 and 136; braces 138, 140, 142', 144,146, 14 8 and 150; and a wall 152'. The ledges and braces defineV-shaped wall means in a manner similar to the form of FIGS. 1 to 7.

The corners of the boxes rest upon the ledges and on the board in frontof the end braces 13 8 and 138. An insert 156 defines a space for onebox 160 (FIG. 15) in front of the wells 152'.

The inventor claims:

1. In a counter display device: a board having two hingedly connectedparts extending from a common fold line, said parts being movableangularly to a right angle relationship in which one part extendssubstantially horizontally to form a base for the display device and theother part extends substantially vertically; and a plurality of separatecorner brackets; each corner bracket having parts extending respectivelyalong the said board parts in right angle relationship to said solidline; said corner bracket parts of each bracket and said board partshaving a companion detachable connector means securing said board partsto said bracket to rigidly hold said board parts in right-anglerelationship; said brackets, except for said connector means, lyingentirely in the right-tangle space bounded by said board parts; saidcorner brackets having provisions for supporting between them, packagedmerchandise.

2. The combination as set forth in claim 1, in which said brackets aremade of molded plastic material, the

detachable connector means of said corner bracket parts being formedintegrally with said brackets.

3. The combination as set forth in claim 1, in which adjacent bracketsdefine a display section between them, the brackets providing, for eachdisplay section, narrow substantially vertically extending laterallyspaced slot means for slidably and guidingly receiving between them thecorners of card packed items.

4. In a counter display device: a board having two hingedly connectedparts; and a plurality of corner brackets attached to the parts andsubstantially rigidly holding said parts in a substantially right-anglerelationship to each other; said corner brackets having provisions forsupporting between them, packaged merchandise; said parts having twosets of apertures, each set of apertures falling in a planeperpendicular to the axis of the hingedly connected parts; each of saidbrackets having a set of pins each provided with tapered heads, andinterlocking the correpsonding set of apertures when said parts aresubstantially at right angle relationship with respect to each other;said brackets being held in spaced parallel relationship by said pins.

5. In a display device: a board having two parts hingedly connected formovement about an axis; one of said parts having a plurality of slotsextending at right angles to said axis, said slots each having atransversely enlarged portion at said axis; a corresponding plurality ofbrackets, each of said brackets having a tongue extending beneath thecorresponding slot for interlocking with said one of said parts, andinsertable through the said transversely enlarged portion when saidother part is swung downwardly about said hinge axis; each of saidbrackets having means interlocking the other of said parts to hold saidparts substantially in a right angle relationship and to hold thebrackets in parallel relationship; adjacent brackets having opposed setsof slots for receiving the edges of card packs for supporting the same.

6. The combination as set forth in claim 5, in which the other of saidparts has apertures arranged in a corresponding plurality of sets, eachset of apertures falling in a plane perpendicular to said axis andpassing through a corresponding slot; each of said brackets having a setof pins each provided with tapered heads, and interlocking thecorresponding set of apertures when said parts are substantially at aright angle relationship with respect to each other; said brackets beingheld in spaced parallel relationship by said pins; said opposed sets ofslots being successively offset for receiving the edges of card packsand supporting the packs in tiers.

References Cited by the Examiner UNITED STATES PATENTS 1,949,376 2/1934Mansfield et a1. 20645 X 2,065,435 12/ 1936 Entwistle 21172 X 2,139,00912/1938 Ford et a1 211128 2,266,895 12/1941 Nofziger 40124.1 2,665,0031/ 1954 Feigelman 40-1241 X 2,821,308 1/1958 Burrows 211128 X 3,191,7766/1965 Tokash 211-50 X FOREIGN PATENTS 1,373,142 8/1964 France.

CLAUDE A. LE ROY, Primary Examiner. R. P. SEITTER, Assistant Examiner.

1. IN A COUNTER DISPLAY DEVICE: A BOARD HAVING TWO HINGEDLY CONNECTEDPARTS EXTENDING FROM A COMMON FOLD LINE, SAID PARTS BEING MOVABLEANGULARLY TO A RIGHT ANGLE RELATIONSHIP IN WHICH ONE PART EXTENDSSUBSTANTIALLY HORIZONTALLY TO FORM A BASE FOR THE DISPLAY DEVICE AND THEOTHER PART EXTENDS SUBSTANTIALLY VERTICALLY; AND A PLURALITY OF SEPARATECORNER BRACKETS; EACH CORNER BRACKET HAVING PARTS EXTENDING RESPECTIVELYALONG THE SAID BOARD PARTS IN RIGHT ANGLE RELATIONSHIP TO SAID SOLIDLINE; SAID CORNER BRACKET PARTS OF EACH BRACKET AND SAID BOARD PARTSHAVING A COMPANION DETACHABLE CONNECTOR MEANS SECURING SAID BOARD PARTSOF SAID BRACKET TO RIDIGLY HOLD SAID BOARD PARTS IN RIGHT-ANGLERELATIONSHIP; SAID BRACKETS, EXCEPT FOR SAID CONNECTOR MEANS, LYINGENTIRELY IN THE RIGHT-ANGLE SPACE BOUNDED BY SAID BOARD PARTS; SAIDCORNER BRACKETS HAVING PROVISIONS FOR SUPPORTING BETWEEN THEM, PACKAGEDMERCHANDISE.